LUCID Athlete

iOS Feature Designs

My Role

  • UX Researcher

    • Kano Analysis

    • Journey Mapping

    • Competitive/Comparative Audit

    • Tech Scoping

    • Stakeholder Interview

  • UX Designer

    • Sketching

    • Digital Wireframes

    • Annotated Wireframes

Tools

  • Figma

  • Miro

  • Keynote

  • Google Sheets

  • Zoom

Client

A company created by the athlete, for the athlete. Built by a couple that was fed-up with the current market of endurance apps, Lucid Athlete was created to support performance-oriented endurance athletes in their training and recovery. They aim to fill the gap of existing solutions that are either sky-high in price with excessive complexity or are cheap, weak stand-ins that offer no real value or insight to the user. My team was brought in to scope out and prototype the most desirable next features of their existing MVP app and within their allocated development timeframe.

GOALS

Who is the primary user group?

Users

    • Desire to achieve maximum gains

    • Minimize sickness

    • Busy schedule

    • Fitness competitors

    • Have children (with germs)

    • Crush their age group averages

    • Time and money not a concern

    • Passionate about their fitness

    • Desire to tinker with metrics

With research being the core of my UX practice, understanding the primary and secondary user is the foundation of an efficient and successful design. I incorporated the 4 methods below to gain a deeper understanding of our users:

  • Stakeholder Interview

  • Competitive/Comparative Audit

  • Journey Mapping

  • Kano Analysis

These methods gave me insight into what features align with both user and stakeholder values and goals without having direct ethnography available. Each method afforded me a new design upon synthesis of research data.

Discover what features are valued by stakeholders and are successfully implemented into similar apps.

Stakeholder Interview

An interview was conducted with our stakeholder to get an overview of Lucid Athlete’s current state and the desired destination. Our stakeholder communicated 4 main focus areas for future features for my team to concentrate on.

    • Push notifications

    • Apple watch app and associated complications

    • Third party integration

    • Drill-down detail pages

Competitive/Comparative Audit

My team spent time researching and learning about similar and competitive companies and apps. We created 4 key focus areas to audit for each app.

    • Dashboard features and abilities

    • Synchronization of notifications, metrics, and widgets

    • Subscription terms

    • Credibility

EVERYTHING YOU NEED AND NOTHING THAT YOU DON’T.

- Lucid Athlete Stakeholder

User goals, pain points, and opportunity areas arose through the design of the ideal experience.

Journey Map

    • 40 year old endurance athlete

    • Desire to maximize training

    • Improve understanding of body

    • Efficiently determine body status

    • Affordable, high-end experience

    • Trust metrics and calculations

    • Free trial period

    • Integration with fitness products

    • Live data tracking

    • Push notifications and repots

    • Subscription cost

    • Over customization of dashboard

    • Complex navigation to view metrics

    • Confusing and inconsistent terminology/calculations

    • Consistent visibility of metrics; specifically on dashboard

    • Daily/weekly report push notifications

    • User-friendly cost for high-end experience

To align feasibility with desirability my team collaborated with a developer to determine estimated development time of feature concepts and surveyed users via Kano Analysis to gain insight into what is important.

Kano Analysis

    • Watch App

    • Widget on Home Screen

    • Location Tracker

    • Diet Tracking

    • Menstruation Tracking

    • Process Journal

    • Stride Tracker

    • Warning Notifications

    • Goal Tracking

    • Feeling Check-in

    • Trainer Chat/Access

    • Social Sharing

    • Lactate Threshold Metric

  • Location tracker feature was deemed to be the most attractive and important feature through synthesis. Lactate threshold scored higher, but upon further research, I noticed this metric is calculated using v02 data, which is the same as the body status score already implemented by Lucid Athlete.

    • All teammates produced 7-10 feature cards

    • Dot voting decided features needing user insight

    • 13 users were sent a survey of 13 features

    • All users are endurance athletes

    • All users resourced by stakeholder

Prioritized features designed based on synthesis!

Rationale, Breakdown, Design

My team conducted a tech scoping session with the development team of Lucid Athlete where it was determined the budget for this project would be 30 points based on the Fibonacci sequence. I chose 4 design prototypes based off of each method of research that was conducted. Synthesis provided me with a clear rationale behind each new feature.

For another 30 point sprint, I would aim to do more research before to determine what features would be most valuable once these have been implemented. Kano analysis and user surveys would synthesize what users hope to get out of the app. I would aim to increase the depth of the app with more drop-downs, main interactions, and consistent navigation throughout.

Reflect

Downloadable Annotated Wireframes Report